Searching For a Quality Copywriter
If you want to earn money online, you're going to have to have a web site. If you would like that website to be profitable, it needs to be written extremely well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to create the text on your web site. A skilled copywriter can help you rake in far more money than you could ever hope to see if you attempted to compose the text yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some of them are really gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can know the difference.
Does the writer have a website of his or her own? Any copywriter who would like to write web copy needs to have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you create yours? Pay attention to the copy on their site also. If it is loaded with errors this is not a good sign.
Do you react favorably while you are reading the copy on the writer's website? This is more involved than simply noticing grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does it make you warm up to the copywriter? Does it make you want to follow up and learn more about the writer? Does the web site copy make you feel like you should hire the writer right away? Does it make you feel like you must get out of there? Does the website copy cause you to feel angry? These are all vital reactions and you should heed to them.
Carry out a little more research on the writer. Look for reviews for the writer on unbiased web sites and online discussion boards. It's very likely that the only reviews you will find on the writer's site are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You must also request the copywriter to provide you one or two references. Make sure that you follow webpage up and actually get ahold of those references and obtain an honest opinion from them.
It is crucial to actually read any samples furnished to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly unclear, you better find another copywriter.
There are many different ways to find out if a copywriter is worth spending your money. It is essential to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.